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The Truth about Market America

Market America: Exposed

Many things have been said about Market America, but it is an undeniably successful company that has been around for over two decades. It is both an internet and direct selling company that distributes products from affiliations with outside companies. All of these products are exclusive to Market America. They also own Shop.com, an online marketplace that merchants can join to sell their goods. This review of the company will give you the history, facts, and business practices of Market America so you can make an informed decision if you’re considering becoming a part of the team.

When in doubt tell the truth. It will confound your enemies and astound your friends.

- Mark Twain

Fast facts about the company:

There are many direct buy programs out there that seem similar to Market America, and some of them are nothing more than glorified pyramid schemes. This had led buyers to be hesitant. Some even consider all entrepreneurial programs scams or assume they are making false, inflated claims. Market America is unlike these other companies, however, because of its proven track record of success with its products. Each distributor only has two distributors directly beneath them, instead of having to direct multiple trainees, a crucial difference between Market America and traditional Multi-Level Marketing systems (MLMs).

The History of Market America

Market America was found in 1992 by J.R. Ridinger, a former Amway distributor with a successful sales history, along with his wife, Loren. Although it began as a direct selling business, Market America was an early adopter of internet marketing, and recently purchased Shop.com. It ranked 60th in Internet Retailer’s Top 500 List for 2010.

Through the 2000s, the company expanded throughout the world, starting with Market Australia in 2002. Their latest addition is Market Mexico, started in June 2012. The company has never had a down quarter in their history, and has over 3 million registered customers. Their model of independent distributers has also been used by such successful companies as Tupperware and Avon, but Market America was the first to add the Internet and social media into their business model, changing the game.

The company has seen growth from products in many fields. In particular, their health and nutrition lines are very successful and have continued to grow. Started in 1993, the popular Isotonix line of nutritional supplements now contains more than 20 supplements, focusing on antioxidants, blood sugar control, and heart health. In recent years, they’ve added a line of children’s supplements.

In 2004, the business introduced the Transitions Lifestyle System, a weight management program emphasizing a low Glycemic Index diet. There are also related supplements and a similar program for preteens and teens, called TLS Shape Up.

Currently, the Market America website sells more than 3,000 products, all developed and sold exclusively for the company. The company’s earnings rose from $34 million in 2009 to $43 million in 2010, and ranked 27th in The 2013 DSN’s (Direct Selling News) Global 100 List.

Working with the Program

Market America has low startup costs in comparison to other companies, usually only around a $400 initial investment. Individuals are registered as independent distributors in what is known as the “Unfranchise” model. There are some similarities between Market America and a traditional franchise. These include the standardization and management systems of the sales, the training systems, and the potential tax advantages.

What makes this program the UnFranchise:

Market America can be a great business opportunity if you want to be an entrepreneur, but each person has to be willing to make the system work for them. There are three ways to earn income as an UnFranchise distributer: earning cashback from you and your customers’ online transactions, selling products for 30-50% profit, and recruiting other sellers. Each person is required to recruit and help manage 2 other UnFranchise owners. This process is what keeps the line going.

Sales can be done one-on-one or online. When you sign up, you are provided your own website for sales. The administrational duties are generally taken care of by a higher level, allowing each distributer to focus on their own sales and performance. You are given a detailed plan that is a proven blueprint for selling success. This can be the road to a fulfilling, independent career.

The most attractive feature of Market America is the potential for unlimited earnings. The more experience you get as a salesperson and recruiter, the more time you’re willing to commit, the more you’ll make. It all depends on your potential and motivation. There is also a great bonus program.

Responding to Criticism

No business is without its critics, and because Market America uses a system that is similar to multi-level marketing, many have claimed it is a scam or a pyramid scheme. Multi-level marketing has gotten a bit of a negative stigma due to companies abusing the system, such as price-fixing products and requiring salespeople to pay very high start-up costs. Market America is not one of these companies, and they are very open about their business practices and what separates them from the competition.

The training does take up a good amount of time and commitment, but many Americans now find themselves forced to work two jobs or more already. With Market America, you can set your own schedule around your current commitments and be your own entrepreneur. You don’t have to be an experienced seller to get started with Market America, you just have to be willing to learn and work.

It's best to decide whether or not any business opportunity is for you beforehand by researching it thoroughly. There is a lot of information out there, but keep in mind that much of it is from biased sources. The people with complaints will always be louder than those that are happy with the results, no matter how few there are

In Conclusion

Market America has helped many carve out a piece of the American dream for themselves. It can be an excellent part-time job or full-time opportunity. If you have the drive and commitment to be an entrepreneur, Market America has decades of experience and success stories to back it up.

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